Berlin is the place! And there’s plenty of room for the up-and-coming. In Berlin there are more than 1000 fashion designers. The city is an Eldorado for the creative with big dreams. The cultural scene provides plenty of inspiration, and for those who have attracted the attention of the public, the spotlight is regularly turned on them in time for the Berlin Fashion Week. They also already have a global player as sponsor: the car manufacturer with a star on the hood.

The scene has its own dynamic. Whether an upward or downward economic trend, Berlin is fast becoming a fashion city - there’s no way around it.
The industriousness of the young talent is steadily increasing and the big international names are also watching Berlin with fascination: creativity is like a magnet, and it sets the pace and establishes new trends. This summer, the Fashion Week will be held for the 7th time. The most interesting feature of the show is typical for Berlin: a strong creative mix of established labels and young talent – the reason why buyers and journalists from all over the world travel to Germany’s capital.

Although there isn’t yet a ‘Berlin style’, there is always something new, creative, surprising. The Berlin scene is not subject to the whims of the fashion world; here, one wears – with style – what one wants to. Berlin is Berlin - and shows it off proudly.